ACTUALLY if you have some campaigns running very profitable you are using one single keyword only. If you don’t track your keywords you are lost because you’ll be paying for clicks on keywords that are not making you money. After you got your keyword list, you have to use the three Google keyword matching options that are:
Broad Match
This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user’s search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.
Exact Match
If you surround your keywords in brackets your ad would be eligible to appear when a user searches for the specific phrase, in this order, and without any other terms in the query.
Negative Keyword
If your keyword is specific and you add the negative keyword, your advertising will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your account contains lots of broad-matched keywords.
It’s a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report or the Keyword Tool as a negative keyword. Learn more. I’ve seen a great increase in my Quality Score when using the three keyword matching options, and most AdWords experts agree with this.
Then you have to track your conversions, and delete the keywords that haven’t made you any money. Just stick with those that convert, even if they are just five or even one.
That’s a simple way how to find targeted traffic methods with free tool.
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