NOW that you’ve decided to use articles to promote your website and earn more money online, you should learn what a great article looks like. Internet articles generally have three parts: (1) Title and/or subtitle; (2) Body text; (3) Author’s byline, credentials, and links.
Each part of an article has a different purpose, and all three are equally important. In this chapter we’ll explore what makes a killer article that is enjoyable, informative, and attracts a reader’s interest.
Articles aren’t Ads: Being Informative and Entertaining
As previously mentioned, the goal of an article is not to sell a product, but to give away useful information. The body text of an article should not be a commercial for what you’re trying to sell.
An article’s true purpose is not to sell product; rather, it is to sell your website and position you as either an expert or a person to be trusted. No matter what your internet business is, you are in a crowded field. There are dozens, even hundreds, of other websites offering products or services similar to yours. Providing knowledge in the form of articles helps people realize that you know what you’re talking about, and gives them good reasons to buy from you rather than your competitors.
How To
Perhaps the most popular type of article is one that explains how to do something, get something, use something or find something. For example, if you’re running an Internet business you could probably write an article giving people advice on how to start a small business from home. Think about your area of specialty and list some things you can do that most people might not know, but would like to learn.
Opinion
Whatever industry or type of business you work in, there are always breaking developments, new products, or business advances. You can write an article focusing on an emerging aspect of your business, and offer your opinion on how it will affect the industry.
Inspirational Essay
Nearly every business owner and Internet marketer has a compelling reason they went into business for themselves. Consider writing an article or series of articles about why you chose the path you did. You can make it humorous, or inspirational, or both. Human interest stories are a popular article format.
Book Excerpt
If you’re selling a book, ebook or e-course, you’re in luck: you have articles built in to your product. You can offer your website visitors a free sample chapter, or write a condensed article based on one of the ideas in your book.
Top Ten Lists
Many engaging articles are centered around a list concept. You don’t have to use the number ten; any number will do. Think “The Seven Habits of Highly Successful People” or “The Five People You Meet in Heaven.”
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