EVERYONE has heard the saying, so there is little disagreement that we live in the information age. It’s also a well-known fact people look for information online more than ever before. In fact, searching for information on the internet has become so common that the name Google has become a verb; when you want to learn about a topic you simply google it. Also, people have a fairly open mind about where their information comes from; they’re going to be interested in reading articles, blog entries and reports from just about any source, and you can be the source they look to.
The truth is if someone wants to buy a product, they’re not likely to go surfing the web. They’re going to visit Amazon, eBay or one of the other well established online retailers. Unless you have the advertising budget of a small nation, you’re not likely to pull too much business from those firmly established sites. So how do you get people to buy from you? Should you throw in the towel and surrender to the big online retailers? Of course not, and this chapter will show you one way to overcome competition from the big boys of the net.
So if people want information, and they’re willing to get it from sites just like yours, then by all means give it to them. Give the people articles, give them blog entries and give them news. Tell them everything you know and then look up something more to tell them. Remember what was said, this is the “information age” and not the “product age”. Give the people all that information, and while you at it give them information about how much they need your product.
Tell them about designer jeans and let them know you sell designer jeans at rock bottom prices. Tell them about planning a garden and let them know you sell an info product about planting bulbs. Don’t try to “sell” anything, but just let people know you have something to meet their needs. If they don’t yet realize they have that particular need, then give them all the information to let them understand their need. If someone wanted to buy, they’d go to one of the major online retailers and look for it. But if someone wants information, they will search the web and if they happen to find you, give the customer what they want.
Search engines love content, and so do your visitors! Fresh content will keep your visitors coming back to your website at their own will and you’ll naturally get higher results at search engines. As the saying goes, content is king and it will your best friend when it comes to traffic generation.
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