IN order to write winning ads, the first thing to keep in mind is relevancy. If what you want is to get high CTR to improve your history for the search network, then you need to use curiosity, power words and questions.
Curiosity
Don’t tell the visitor what your site have, but give him a clue, leave him wanting to know more. This is very similar to the new conversion method you’ve learned in this e-book.
Make the person want to know what’s going, so that he will click on your ad. You can also use curiosity by asking questions. Keep reading to find out how to do so.
Questions
A successful way to use questions is to dare the user and to make him curious to learn more, as stated previously. An example for a question that causes curiosity would be: ‘Want to know the results?’
Example for a question that dares the visitor would be: ‘Will you be able to do this?’. By using those phrases in my own ad copy, I’ve seen huge increases in my CTR, and that get me much lower bids for the search network.
Now, you need to know what to write in the title, Description Lines 1 and 2. Important, do not waste space with useless words like ‘a’, ‘it’, ‘in’, etc. You have limited space, and you have to make the most out of it.
Power Words
Include words / phrases such as: ‘you must’, ‘you need to’, ‘how to’, ’secret’, etc. These are proven to increase CTR in most cases.
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