Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive – make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there – [...]
Posted in Blogging | Tagged a, an, and, busy, cues, culture, for, hears, horton, in, jungle, listening, media, Opportunity, pop
If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong [...]
Posted in Blogging | Tagged campaign, finding, for, marketing, media, right, the, your
In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.
The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you [...]
Posted in Blogging | Tagged calendars, for, free, how, media, publicity, to, use
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the [...]
Posted in Blogging | Tagged and, awareness, brand, helpful, hints, media, relations
As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!
Getting the attention of consumers though, can be really tough. As there are over [...]
Posted in Blogging | Tagged attention, get, how, local, media, public, relations, to, use
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics.
When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it [...]
Posted in Blogging | Tagged and, build, business, discover, how, media, Niche, publicity, targeted, to, use, your
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. In order to do this you have to be really smart when it comes to the advertising and public relations tactics that you employ.
When it comes to public relations though, most people who are new at the game [...]
Posted in Blogging | Tagged finding, media, Niche, your
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals.
When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it [...]
Posted in Blogging | Tagged a, and, business, make, media, Niche, pr, success, to, using, your
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere!
Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 [...]
Posted in Blogging | Tagged get, hometown, in, media, pr, the, using, valuable, your