http://www.idors.com Insurance Directories Blog Tue, 12 Jul 2011 01:05:39 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.idors.com/blogging-business/horton-hears-an-opportunity-listening-for-pop-culture-and-media-cues-in-a-busy-jungle.html http://www.idors.com/blogging-business/horton-hears-an-opportunity-listening-for-pop-culture-and-media-cues-in-a-busy-jungle.html#comments Tue, 29 Dec 2009 19:09:00 +0000 admin http://www.idors.com/blogging-business/horton-hears-an-opportunity-listening-for-pop-culture-and-media-cues-in-a-busy-jungle.html Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive – make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there – … Read More Horton Hears An Opportunity Listening For Pop Culture And Media Cues In A Busy Jungle

]]> http://www.idors.com/blogging-business/horton-hears-an-opportunity-listening-for-pop-culture-and-media-cues-in-a-busy-jungle.html/feed 0 http://www.idors.com/blogging-business/finding-the-right-media-for-your-marketing-campaign.html http://www.idors.com/blogging-business/finding-the-right-media-for-your-marketing-campaign.html#comments Thu, 17 Dec 2009 07:53:57 +0000 admin http://www.idors.com/blogging-business/finding-the-right-media-for-your-marketing-campaign.html If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong … Read More Finding the Right Media for Your Marketing Campaign

]]> http://www.idors.com/blogging-business/finding-the-right-media-for-your-marketing-campaign.html/feed 0 http://www.idors.com/blogging-business/how-to-use-media-calendars-for-free-publicity.html http://www.idors.com/blogging-business/how-to-use-media-calendars-for-free-publicity.html#comments Tue, 15 Dec 2009 07:26:16 +0000 admin http://www.idors.com/blogging-business/how-to-use-media-calendars-for-free-publicity.html In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.
The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you … Read More How to Use Media Calendars for Free Publicity

]]> http://www.idors.com/blogging-business/how-to-use-media-calendars-for-free-publicity.html/feed 0 http://www.idors.com/blogging-business/media-relations-and-brand-awareness-helpful-hints.html http://www.idors.com/blogging-business/media-relations-and-brand-awareness-helpful-hints.html#comments Tue, 15 Dec 2009 07:26:10 +0000 admin http://www.idors.com/blogging-business/media-relations-and-brand-awareness-helpful-hints.html That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the … Read More Media Relations and Brand Awareness Helpful Hints

]]> http://www.idors.com/blogging-business/media-relations-and-brand-awareness-helpful-hints.html/feed 0 http://www.idors.com/blogging-business/how-to-use-public-relations-to-get-local-media-attention.html http://www.idors.com/blogging-business/how-to-use-public-relations-to-get-local-media-attention.html#comments Wed, 09 Dec 2009 05:45:02 +0000 admin http://www.idors.com/blogging-business/how-to-use-public-relations-to-get-local-media-attention.html As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!
Getting the attention of consumers though, can be really tough. As there are over … Read More How to Use Public Relations to Get Local Media Attention

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