Four Problems of Marketing Our Product

admin — Sat, 11 Jul 2009 16:09:56 +0000

THERE are many different ways of marketing a product and tons of ebooks, websites, courses and so on that cover the subject in great detail. Before we begin perhaps we need to stop and take a good hard look at the problems and opportunities that we face as we begin to decide how to market our products.

The problems are:

1. Competition

If you have found a good profitable niche, the chances are 100% that you’re not the only person marketing to this niche. I would be quite worried if that were the case. On the contrary, there will be some really good competition, and some that is pure junk! So depending on our marketing method, that can be either a huge hurdle to face, or it can be one of our biggest assets.

2. Search Engine Listings

This goes along with problem number one above. In any search on a search engine somebody is going to end up on the first page, and the rest will not. Ideally we would like ours to be first, but getting good search engine listings can be time consuming. You need to get many people linking to your site, to build up your link popularity, as well as present a huge site full of relevant content. I’m not saying that getting a top listing is something

3. You do not have website

You don’t have an established website, and in the beginning, nobody knows you. Even if you’re the greatest expert in the world with your particular subject, you still need time to get your website to be established as authoritive. After all, you didn’t build that reputation overnight. And neither will your website. As your websites get established, more and more people begin to link to you, which increases your search engine rankings, which cause more people to link to you, which causes more and better search engine rankings, which causes more people to link to you, which causes better search engine rankings.

4. No Customer List

Most internet marketing experts will tell you that: “The Money is In The List”. However, if you don’t have a list, how will you be able to build one? If you don’t have any influence on any customers. If nobody knows who you are then mailing to your list is not an option.

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How Important To Advertise Our Product

admin — Mon, 06 Jul 2009 07:25:25 +0000

EVERYONE knows how important it is to advertise. It’s what sets the chicken apart from the centipede; the centipede lays a thousand eggs in silence while the chicken lays just one but squawks about it. Which one is better known as an egg layer? The chicken is, of course.

But unless you have the budget of a small nation, advertising expenses can be an ominous prospect. So where are some places you can advertise for free? What are the advantages, disadvantages and legal issues?

This article will cover a few places you might consider for free advertising. Two of the most common places people go for free advertising are CraigsList (craigslist dot com) and USFreeAds (usfreeads dot com).

CraigsList, as you may already know, is a recent phenomenon of the internet world which lets you advertise the sale of just about anything and all for free. USFreeAds has actually been around longer than CraigsList, since 1999 in fact, but isn’t quite as well known.

Both sites allow you to post ads for free, but these sites do have a few limitations and regulations you will have to follow.

CraigsList has the advantage of being totally free, but since it is free it carries one major hurdle to the internet marketer. That hurdle, as you may have anticipated, is that they do no allow affiliate ads. In other words, you can’t run an ad with the purpose of linking to an affiliate product. Up until very recently, marketers have found ways to work around this. But CraigsList has become more aggressive about their regulation. Either way, if you’re in this business for the long haul it is wise to follow the rules.

USFreeAds does offer a free account, but it carries limited functionality. However they offer two types of paid accounts; the Gold Membership for only $10 a year and the Premium Membership for $9.99 a month. Of course the two levels of paid membership increase the features as you pay more, so you will have to decide which membership will serve your needs.

You might be wise to start out with the Gold Membership and do some testing before you dole out for the monthly Premium membership. USFreeAds is generally open to posting affiliate links, but maintains a family-friendly policy and so they will not allow ads leading to Adult content.

General experience with these types of sites is that the general clientele is looking for really good deals, and generally consider the good deals to be something for free. eBay has somewhat of a reputation for this as well, the reputation that its clients want something for nothing, and my experience has been that it holds true even more for free ad sites.

Of course this type of client might not be the right fit for everybody, and there will always be exceptions. So in the long run it remains for you to test out these options for yourself and decide if they work for you or not. But what the heck, as long as it’s free you can’t be out too much more than a little of your time.