In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.
The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you [...]
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Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase [...]
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Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics.
When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it [...]
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It seems that the missing thing in many people’s pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning?
It is simply the art of presenting your book, product or service to the media in such a [...]
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You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully [...]
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TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales.
But there is a catch.
The key to getting on TV is to provide great information while coming across as an expert, not a salesperson.
So how do you meet your objectives of getting free publicity and [...]
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To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter –publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line.
Sure, [...]
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