It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate [...]
Posted in Blogging | Tagged Communication, crisis, in, of, public, relations, role, the
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all the [...]
Posted in Blogging | Tagged and, awareness, brand, helpful, hints, media, relations
“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.”
Friedman continues, “So what is positioning? Presenting yourself to the media in a way that immediately [...]
Posted in Blogging | Tagged do, from, is, know, missing, plan, public, relations, what, you, your
As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!
Getting the attention of consumers though, can be really tough. As there are over [...]
Posted in Blogging | Tagged attention, get, how, local, media, public, relations, to, use
In the corporate world, marketing’s function is to generate sales leads and build awareness of the company’s product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts.
Instead, it is quite common for businesses to go down the costly road of advertising to get their company, [...]
Posted in Blogging | Tagged business, for, get, looking, public, relations, some, to, your